For those who know they’re meant for more and are done performing someone else’s script
build a business that feels like home
You don't need less ambition, you need it pointed at something that's finally yours
You did everything right, so why does it feel so wrong?
You have the vision, the drive, and enough experience to know that what you've been handed isn't working. It might show up as boredom in a role you've outgrown. Or a side project that never quite takes off. Or the quiet Sunday-night dread of another week performing a version of yourself that isn't you.
Same root, every time: you built a life that looks right from the outside, and never felt like yours. And the hardest part? You have everything you were supposed to want, so wanting out makes you feel like you're the problem.
But you haven’t failed, you've just been succeeding at the wrong thing, in a system that was never built for you.
79%
employees globally feel disengaged at work
Gallup, State of the Workplace 2025
67%
global workers describe themselves as not thriving
Gallup, 2025
59%
millennials and Gen Z feel unclear about their career path
Deloitte Global Millennial Survey
72%
entrepreneurs report mental health concerns, with burnout as the leading issue
Freeman et al., UC San Francisco
The everooted framework
Strategy sticks when it's co-created, not handed over. Here, we build from the inside out: you bring who you are, I bring the architecture. Together we create something you can actually lead.
soul
alignment in human design
No two humans are built alike, and neither should your business. We translate your energetic blueprint into how you naturally move, decide, and lead. We map how you attract clients, what sustainable rhythms look like for your body, not borrowed templates. Your offers, content, sales approach, and leadership all align with your actual design, not how you've been told you should operate. As a certified human design practitioner, I move beyond energetic assessment into real application, shaping your business around how you're actually wired.
mind
emergence in business strategy
Your complexity is the map, we just make it navigable. We design your positioning, business model, offers, and revenue systems so they honor who you are and meet real market demand. Whether it's your positioning, business model or the full customer experience ecosystem, the principle is the same: strategy that's authentically yours and actually works. With more than a decade in innovation, entrepreneurship, and customer experience, I translate what you know about yourself into something that works in the outer world.
body
embodiment in somatic integration
Strategy only works when your nervous system can hold it. We work with what your nervous system is actually doing. Through breathwork, Silva Method alpha meditation, and systemic coaching, we create the conditions for real integration, so the strategy sticks in your body, not just your notes. This is where your work truly becomes an extension of your soul.
How we can work together
1-on-1
For aspiring service-based entrepreneurs
You're ready to turn your essence, talents, and passions into a business that actually feels alive, built around how you operate, not how you've been told to. A live co-creation process where we map your business from the inside out.
Coliving Co-lab
For hospitality founders
You've built a space people love, and you're ready to lead the vision instead of chasing operations. A one-month strategic residency inside your world.
Start where it all begins: you
The first step is understanding how you're wired. The Business of You breaks down your Human Design and what it means for the way you're meant to work, lead, and grow, so you can stop performing someone else's script and start succeeding as yourself, in work and in life.
Fill in the form below to claim your personalized guide. Your birth time and location need to be exact, small differences shift the entire chart. Check your birth certificate if you're unsure.
Hola, I'm Jimena!
I built a life that looked successful. It just never felt like mine.
I spent more than a decade climbing the corporate ladder, jumping between cities, chasing the "next opportunity." Every move looked good on paper, but none of it felt like home. Then I left for entrepreneurship thinking movement would save me. Same exhaustion, different container.
The problem was never the job or the city. It was living by everyone else's definition of success.
The breakthrough came when I stopped trying to succeed their way and started building from who I actually am. That's when everything shifted, not just my business, but how I showed up in life. My work became an extension of my soul instead of a performance.
Now I help people who know they're meant for more build what they're actually here for. I work at the intersection of Human Design, business strategy, and somatic integration to help you build a business that feels like home: aligned, sustainable, and fully alive.
My credentials, for those who like receipts:
11+ years / Innovation, business strategy, and customer experience management
7+ years / Entrepreneurship & coaching (Philips Innovation Award, GO!-NH, TU Delft Lean Startup, Techstars Startup Weekend Évora, among others)
5 sectors / Corporate, startup, consultancy, academic, and non-profit
6 credentials / Certified Customer Experience Professional (CXPA), Lean Portfolio Management (SAFe), Certified Systemic Coach (Olde Vechte Foundation), Certified Human Design Reader (Human Design Revolution), Silva Mind Control Method, Regenerative Leadership
Words of love
1-on-1
Luz Rivera / Girls in Playa
coliving colab
Liora Nuchowicz / Nomad Farm
1-on-1
Andrés Campo / Pygma & Humanolab.ai
coliving colab
Carolina Gómez & Leonardo Olivos / Pranik
1-on-1
Camila González / Saucomms
immersion
I came thinking I needed to do more, work harder, optimize everything. What Jimena showed me was that the answer was already inside me, I just needed to remember how to listen. This retreat rewired how I see entrepreneurship. Not as a hustle, but as an extension of who I actually am. The combination of the inner work and the strategic tools felt like finally having permission to build my way, not the way. This changed everything everything for me.
Anna Lopez
immersion
I joined the human design session and it was really insightful. I learned about this energetic framework that helped me understand where my energy and power sit and how I can use them to help me make decisions and get in touch with my power.
More specifically, because my authority is emotion, it helps me to understand that it's not something I have to suppress or run away from and it's actually a power that I should honor and give space to. It's been helpful and given me a lot to think about.
Lillian Tong
1-on-1
Working with Jimena felt both safe and grounding, while still deeply business-oriented. Her way of combining sensitivity, clarity, and humor helped me build a more productive life without burning myself out.
Through the process, I gained calm, confidence, and a better understanding of my triggers. I moved through major transitions with more ease, including stepping into work and relationships that feel truly aligned.
Saskia Doets
immersion
This workshop was a really interesting experience. I thought I'd just jump in because it felt like the right thing to do and I was very surprised at the insights that I gained from it and how aligned they are to my life in this moment.
I'm really grateful to Jimena. It was also very obvious how committed and dedicated she is to this. The way she transmitted the information and made me feel interested without feeling out of place was really, really beneficial for me.
Carlos Garcia
1-on-1
From the first moment, I felt deeply seen and supported by Jimena. Her presence and the way she asks questions made the process feel natural, intuitive, and grounding.
In a time of transition, she helped me see myself with clarity and familiarity, like reconnecting with something I already knew but couldn’t access alone. The session led to a real shift in how I notice and work with my limiting beliefs, in a way that now feels simple and embodied.
Gabby Antonova
immersion
This immersion was an enriching experience, full of practical tools and insights that will boost everyone’s personal and professional growth. I loved the dynamic and the opportunity to learn firsthand how we can embody success!
Rose Rivera
FAQ
Human Design and somatic practices are strategic tools, not therapy. We use them to understand your natural strengths, decision-making patterns, and where you leak energy, then we build your business around that. Less analysis paralysis, more clarity on what actually works for you. Your work becomes an extension of your soul through the strategy, not despite it.
Most coaches make you choose: strategy or alignment, profit or purpose, hustle or rest. I don't. Your design shows us how you naturally operate best, your energy informs your business model and your strengths shape your value proposition. Together, we will co-create systems that work with you, not against you.
You somewhat could. But staying stuck costs more, years of directionlessness, energy spent on the wrong paths, businesses built for someone else's rhythm. The investment gets you clarity faster, confidence in your direction, and a model actually designed around your genius, not trial and error. You are the best investment you could make.
No, I guide you through everything you need to know. If you want a foundation before we dive in, start with the free guide, but it's not required. We explore your design together from wherever you are.